Product
SEOcluster.ai
I built SEOcluster.ai to group Search Console queries, investigate overlapping pages and identify content opportunities. It uses Python, FastAPI and Next.js.
Work
Website projects, SEO products and data systems
Independent products and client work across AI, data, websites and automation. Here is what I built, and the role I played.
Independent AI and data products
Product
SDA Signals
I built SDA Signals to turn quarterly NDIS data across 343 regions into classifications, reports and AI-assisted research.
Beyond websites
Marketing technology in practice
In-house SEO role
Marketing intelligence & Claude MCP
A Python and BigQuery platform connecting marketing, leads and sales, with Looker Studio reporting, Claude analysis and read-only access to approved data.
Explore the reporting system →Engineering · SEOcluster.ai
AI agent validation & review
Reusable agent skills for evidence handoffs, reproducible checks, separate review and release controls, applied in SEOcluster.ai.
Explore the review workflow →Client websites and in-house experience
Custom websites, ongoing support and systems delivered inside businesses.
Case study · WordPress
GeoZap, mining SaaS
Problem: Needed a maintainable site the team could edit without page-builder lock-in.
Shipped: Custom theme, editable fields, schema on key templates, performance-oriented front end.
Result: Production site with clean SEO foundations and a documented handover.
Website build & support
Perth Pet Vet
Problem: Local business needed a website and ongoing technical support.
Shipped: WordPress/Elementor build, hosting, DNS, SEO, GA4 and Looker Studio reporting.
Result: Named Google review for responsiveness, practical support and clear reporting.
Website build · Astro
Unisol Solar
An Astro website deployed on Netlify, including DNS configuration, an enquiry form, SEO foundations, Search Console and GA4.
Experience · in-house
Adelphi Living (NDIS)
Context: 2021 to August 2025 as Digital Marketing & Website Strategy Specialist (in-house employment).
Built: SEO, Ad Grant, CRM delivery, automation and lead systems inside a Perth NDIS provider.
Use: Sector depth spanning digital strategy, operational systems and implementation.
Similar problem?
I take on website builds and specific SEO, AI or automation projects. See website builds or AI SEO.