About
Jimmy Faccioli
I'm Jimmy, a Perth-based SEO Manager and builder. I help businesses improve search visibility, reduce manual work and ship the systems behind the strategy: technical SEO fixes, programmatic SEO workflows, automation, reporting, WordPress builds and SEO-first websites. I also built SEOcluster.ai and SDA Signals, so the AI and systems work comes from building real products, not just using AI tools.
Key Takeaways
- SEO Manager for an Australian eCommerce business across international SEO, AI search and automation workflows
- 10+ years in SEO, marketing technology, analytics, websites and automation
- 4.5 years as Marketing & Systems Lead at Adelphi Living (NDIS provider)
- Secured a $10,000/month Google Ad Grant and managed Google Ads campaigns
- Led delivery of a custom CRM platform with an external development team
- Built SEOcluster.ai — SEO workflow platform for GSC clustering, content gaps and briefs
- HubSpot certified | UWA Data Analytics | Master's in Information & Communication
- Trilingual: French (native), English (fluent), Spanish (conversational)
SEO Strategy Meets Implementation
My path into SEO and marketing systems started in France, where I completed a Master's in Information and Communication at the University of Toulon (2012-2013) and worked in web marketing. After several years of travel and independent learning across multiple disciplines, I returned to formal study with a UWA Certificate in Data Analytics in 2021 — grounding my marketing experience in data science methodology.
That combination of marketing strategy and technical ability defined my next role. From March 2021 to August 2025, I was Marketing & Systems Lead at Adelphi Living, a Perth-based NDIS Supported Independent Living provider. Over 4.5 years, I built their entire digital marketing infrastructure from the ground up — analytics, SEO, SEM, websites, automation workflows, and AI systems.
Today I run JimmyTech for businesses that need someone who can find the SEO opportunity and help build the thing that captures it. That might be a technical SEO cleanup, a programmatic SEO page system, a WordPress publishing workflow, an analytics dashboard, or an automation that removes admin from the process.
Products, Websites and Systems I've Shipped
This is the proof behind the positioning: I do not just recommend SEO and automation ideas. I build the systems, websites and data products that make the work usable.
SEOcluster.ai
An SEO workflow platform I designed and built end-to-end. It connects to Google Search Console, clusters real search queries by intent, identifies content gaps and cannibalisation, and helps produce briefs, optimisation priorities and SEO roadmaps. Built with Python, FastAPI, React, OpenAI embeddings and HDBSCAN. Deployed on Google Cloud Run.
SEOcluster.ai SDA Signals
An independent NDIS market intelligence platform giving SDA investors and developers clear, data-backed signals for every region in Australia. Processes official NDIS quarterly data to classify every SA3 region by supply-demand balance across SDA design categories — Build Now, Monitor, or Avoid. 100% independent, no conflicts of interest.
sdasignals.com.au GeoZap WordPress Rebuild
Custom WordPress theme for a Perth mining SaaS company, built around editable ACF content, schema, performance and maintainable templates instead of page-builder dependency.
View case study Perth Pet Vet
Ongoing website support, SEO reporting and practical implementation for a local Perth business. It is a useful example of the steady, human side of technical work: clear updates, reliable changes and search improvements over time.
See service options Key Capabilities
- Analytics infrastructure and conversion tracking
- Marketing automation and CRM workflows
- AI chatbot deployment and LLM integrations
- Agentic AI coding (Claude Code)
- Full-stack app development and cloud deployment
- Programmatic SEO and international SEO
- Website development with SEO foundations
- Data pipelines and reporting dashboards
Tools & Skills
| Category | Tools & Technologies |
|---|---|
| Analytics | Google Analytics 4, Google Tag Manager, Looker Studio, Google Search Console |
| Automation | Codex, Claude Code, n8n, HubSpot workflows, Python scripting, APIs, VBA, Zapier |
| Development | Python, FastAPI, React, Astro, WordPress, HTML/CSS, Netlify, Google Cloud Run |
| AI | OpenAI APIs, Anthropic Claude, Claude Code, LLM integration, BotPress, HDBSCAN clustering, embeddings |
| Platforms | HubSpot (certified), WordPress, Google Cloud Run, Google Ads, Google Ad Grants |
| SEO | Technical SEO, local SEO, international SEO, programmatic SEO, keyword research, content strategy, Core Web Vitals |
Experience
SEO Manager — Australian eCommerce Business
2025 - Present
Leading SEO and AI search work across international websites and markets. The role combines technical SEO, content opportunity analysis, AI-assisted workflows, Claude Code/Codex-style implementation support, automation, reporting and practical execution across large eCommerce sites.
JimmyTech, SEOcluster.ai & SDA Signals
2025 - Present
Running JimmyTech, a specialist AI SEO and automation consultancy, and building SEOcluster.ai and SDA Signals. Working with businesses on SEO systems, analytics infrastructure, automation, AI-enabled workflows, and SEO-first websites.
Perth Pet Vet — Freelance
October 2024 - July 2025
Designed and built a responsive WordPress website, enhancing UX and boosting organic traffic. Managed hosting migration preserving full SEO equity. Implemented lead automation via email and Google Maps API. Delivered monthly SEO audits through Search Console and Looker Studio.
Adelphi Living — Marketing & Systems Lead
March 2021 - August 2025 (4.5 years)
Led digital marketing, SEO/SEM, and AI automation for a Perth-based NDIS Supported Independent Living provider. Built marketing infrastructure from the ground up across multiple properties.
- Secured a $10,000/month Google Ad Grant and managed Google Ads campaigns with conversion tracking
- Achieved top-3 Google rankings for target NDIS and SIL search terms
- Built and managed two WordPress sites with 99.9% uptime and Core Web Vitals optimised
- Led delivery of a custom CRM platform with an external development team
- Deployed an AI chatbot (BotPress + OpenAI) for 24/7 user support
- Automated invoicing and operational workflows with Python and VBA
- Produced brand collateral featured in Seven West Media
UWA Data Analytics
2021
Completed the Certificate in Data Analytics at The University of Western Australia. Grounded marketing experience in data science methodology, statistical analysis, and Python programming.
Travel & Independent Learning
2014 - 2020
Extended period of travel and self-directed learning across marketing technology, web development, and digital systems. Built the broad technical foundation that supports my cross-disciplinary approach to SEO, automation and AI systems.
Web Marketing — France
2013
Web marketing internship following completion of a Master's in Information and Communication at the University of Toulon. First professional role in digital marketing and web analytics.
Education & Certifications
Certificate in Data Analytics
Data science methodology, statistical analysis, Python programming, and data visualisation.
Master's in Information and Communication
Digital communication, web marketing, and information systems.
HubSpot Certification
Certified in inbound marketing, CRM, and marketing automation on the HubSpot platform.
Languages
French
Native
English
Fluent
Spanish
Conversational
Based in Perth, Western Australia
I'm based in Coolbellup in Perth's southern suburbs. I work with businesses across Perth, Fremantle, Cockburn, and the greater metropolitan area, as well as clients Australia-wide. SEO, automation and website implementation can be delivered remotely, but my deepest market knowledge is in the Perth and Western Australian business landscape.
LinkedIn: linkedin.com/in/jimmy-faccioli
Frequently Asked Questions
Who is Jimmy Faccioli?
Jimmy Faccioli is a Perth SEO Manager, AI builder and systems specialist with over 10 years of experience in SEO, analytics, automation, websites and technical implementation. He works as an SEO Manager for an Australian eCommerce business, spent 4.5 years as Marketing & Systems Lead at Adelphi Living, and created SEOcluster.ai and SDA Signals.
What does an SEO specialist who builds systems do?
An SEO specialist who builds systems combines technical SEO, Search Console analysis, programmatic SEO, structured data, analytics, automation and website implementation. The work focuses on getting SEO recommendations shipped and making growth easier to measure and repeat.
What is SEOcluster.ai?
SEOcluster.ai is an SEO workflow platform I built. It connects to Google Search Console, clusters real search queries by intent, identifies content gaps and cannibalisation, and helps produce briefs, optimisation priorities and SEO roadmaps. It is built with Python, FastAPI, React, OpenAI embeddings and HDBSCAN, and deployed on Google Cloud Run.
Let's Talk
If you're looking for someone to build, fix, or optimise your SEO, AI or automation systems — send me a message. I'll get back to you within 24 hours.