SEO-first websites
Websites built as SEO and lead systems
I build and rebuild websites with clean architecture, fast pages, structured data, local SEO, analytics, conversion paths and maintainable CMS workflows. The goal is not a prettier brochure. It is a site you can rank, track and improve.
Custom WordPress development, Astro, landing pages and local business websites — built by an SEO and systems specialist, not a design-only shop.
This Is Not Generic Web Design
- SEO-first site architecture based on services, locations, buyer intent and crawlability
- Technical foundations: speed, schema, metadata, redirects, internal links and indexability
- Conversion and tracking: forms, calls, events, GA4/GTM and clear enquiry paths
- Future-ready systems: pages and forms that can connect to CRM, dashboards, programmatic SEO workflows and automation
What I Build
Website Rebuilds
Rebuilds for businesses with slow, bloated or unclear websites. I keep the SEO value worth preserving, clean up structure, and improve conversion paths without unnecessary platform complexity.
SEO Landing Pages
Service and location pages built around commercial intent, internal linking, schema, FAQs, fast loading, and clear CTAs.
WordPress and Modern Web Builds
Custom WordPress themes or static builds depending on the job. The platform choice follows the SEO, editing, speed and maintenance requirements.
Programmatic Landing Page Systems
Template-driven service, location or category pages with unique content, metadata, schema, internal links and quality controls so scale does not become thin content.
Proof: GeoZap Custom WordPress Theme
For GeoZap, I built a custom WordPress theme from scratch for a Perth mining SaaS company: 25+ theme files, 13 page templates, 200+ editable ACF fields, JSON-LD schema, responsive layouts, and a clean CSS design system. No page builder dependency.
View the GeoZap case study Good Fit For
- Local service businesses that need better enquiry quality, tracking and SEO foundations
- Tradies and home services that want a fast website built around quotes, calls and local search
- Founders and SaaS teams that need technical implementation without a bloated agency process
- Existing WordPress sites that need a cleaner, faster, more maintainable rebuild
For tradie-specific packages, see Tradie Websites Perth. For audit-first work, start with the AI/SEO audit.
Want a website that is easier to rank, track and improve?
Send me your current site and what you want it to do. I will tell you whether it needs a rebuild, a focused landing page, or a smaller technical cleanup.