Technical SEO & AI SEO - Perth, WA
Technical SEO Perth, with AI search in mind
I use Google Search Console data, technical SEO, keyword clustering and programmatic SEO to find what matters, then help implement the pages, fixes, briefs and internal links that improve visibility.
Based in Coolbellup, near Fremantle · Builder of SEOcluster.ai
GSC
Search data workflows
5+
Years senior tech SEO
AI
SEOcluster.ai built
AU
Perth base · remote OK
Technical SEO, content structure and search workflows
I use Search Console data to identify pages to improve, technical issues to fix and gaps in your content.
Search Data & Keyword Clustering
- Google Search Console opportunity analysis
- Keyword clustering by intent and target page
- Cannibalisation and content gap detection
- Query analysis using SEOcluster.ai
Technical SEO & Structured Data
- Structured data matched to the page content
- LocalBusiness, Service, FAQPage, BreadcrumbList
- Indexability, metadata and internal links
- Accurate schema so Google understands the business
Content Briefs & AI Search Readiness
- Briefs based on real queries and buyer intent
- FAQs that answer real customer questions
- Clear service, location and entity signals
- llms.txt where useful (a small extra, not a ranking lever)
Programmatic SEO Systems
- Scalable service, location, product or category pages
- Template-driven pages with unique data and quality controls
- Bulk metadata and WordPress publishing workflows
- API-driven updates where repeatable data exists
How I approach AI search
Most AI search tools run a normal web search, read the pages that come back and summarise them. So the work is mostly good SEO, with a few extra checks.
-
Rank in normal search first
For AI Overviews and AI Mode, Google says a page only needs to be indexed and eligible to show with a normal snippet. There are no extra technical requirements (Google).
-
Clear facts, one page per topic
Each page should state specific facts and answer the follow-up questions. Google says AI Overviews and AI Mode may use ‘query fan-out’, where one question becomes several related searches, which is why I keep one page per topic. In one study of 7,060 queries, the top-ranked source supplied a median 531 words to Google’s Gemini answer and the fifth source 266 (DEJAN study).
-
Get the business named on other trusted sites
Keep the business name and details the same on the site, Google Business Profile and directories, then earn mentions on local and industry sites. Across 75,000 brands, Ahrefs found brand mentions correlated 0.664 with appearing in AI Overviews, against 0.218 for backlinks (Ahrefs study, May 2025). That’s a correlation from one vendor study, not proof of cause.
-
Let AI search crawlers in
I check that robots.txt and any Cloudflare bot settings allow OAI-SearchBot, which ChatGPT search uses (OpenAI), and Claude-SearchBot (Anthropic). Key answers go in the normal page text, not inside images or content that only loads with scripts.
I still add FAQs where they answer real customer questions, and an llms.txt file where useful, because neither hurts. I just don’t rely on either for AI search: Google says no special AI files or markup are needed (Google), and FAQ rich results are no longer shown in Google Search results (Google). No hype, badges or self-ranking ‘top 10’ lists either.
Search systems
Need help fixing or improving your SEO?
Tell me what you want to improve. We agree on the priorities, scope and price before work begins.
Built on real projects
I built SEOcluster.ai to cluster Search Console queries, find content gaps and write briefs. The same setup (schema, redirects, clean page structure) goes into every website build.
Who I help with SEO
- Pages get impressions but few clicks
- You need fixes made, not another report
- You have many services or locations that need pages
Tradies and home services · professional services · healthcare and NDIS · e-commerce · property · hospitality. Based near Fremantle, working across Perth metro.
Need a new site first? See website design Perth, from $3,500.
Frequently Asked Questions
What is AI SEO?
AI SEO means getting your business found and cited in AI search tools such as Google’s AI Overviews and AI Mode, ChatGPT search and Claude. In practice it’s mostly good SEO: pages that rank, clear and specific facts, and a business that’s mentioned on other trusted sites.
How do AI search engines find and cite businesses?
Most of them run a normal web search, read extracts from the top pages and write a summary with links to their sources. So ranking well, stating clear facts and being mentioned on other sites matter most. There’s no magic file or tag that gets a business cited.
What is llms.txt and why does it matter?
llms.txt is a proposed plain-text file that lists a site’s key pages for AI tools. I add one where it’s useful because it doesn’t hurt, but I don’t rely on it. Google says these files aren’t needed for Google Search and won’t help or harm visibility or rankings. Crawlable pages, clear content and rankings do the real work.
Is AI SEO different from regular SEO?
Not much. Google says the same SEO best practices apply to AI Overviews and AI Mode, with no special optimisation needed. The difference is emphasis: focused pages that answer follow-up questions, consistent business details across the web, and checking that AI search crawlers aren’t blocked.
How long does AI SEO take to show results?
Technical fixes can be made quickly, but Google has to recrawl the pages first, which it says can take from several days to several months. After that, results depend on competition, authority and how well your pages match what people search for. The work is scoped around your site and the improvements most likely to matter.
Can you help my Perth business improve AI search visibility?
Yes. I help Perth and Australian businesses improve technical SEO, structured data, content architecture, Search Console workflows and AI search readiness. Tell me about your SEO project.
Ready to turn search data into implemented SEO work?
Send your website and what you want to improve.