About
Jimmy Faccioli
Jimmy Faccioli is a marketing operations specialist based in Perth, Western Australia, with over 10 years of experience in marketing technology, analytics, and automation. He holds a UWA Certificate in Data Analytics, a Master's in Information and Communication from the University of Toulon (France), and is HubSpot certified. Previously Marketing & Systems Lead at Adelphi Living for 4.5 years, he now runs JimmyTech — a consultancy that builds analytics infrastructure, automation workflows, and AI-enabled systems for businesses. He is also the creator of SEOcluster.ai, an AI-powered keyword clustering platform, and SDA Signals, an NDIS market intelligence platform.
Key Takeaways
- 10+ years in marketing technology, analytics, and automation
- 4.5 years as Marketing & Systems Lead at Adelphi Living (NDIS provider)
- Secured a $10,000/month Google Ad Grant and managed Google Ads campaigns
- Led delivery of a custom CRM platform with an external development team
- Built SEOcluster.ai — AI keyword clustering platform
- HubSpot certified | UWA Data Analytics | Master's in Information & Communication
- Trilingual: English (native), French (native), Spanish (conversational)
From Data Science to Marketing Operations
My path into marketing operations started in France, where I completed a Master's in Information and Communication at the University of Toulon (2012-2013) and worked in web marketing. After several years of travel and independent learning across multiple disciplines, I returned to formal study with a UWA Certificate in Data Analytics in 2021 — grounding my marketing experience in data science methodology.
That combination of marketing strategy and technical ability defined my next role. From March 2021 to August 2025, I was Marketing & Systems Lead at Adelphi Living, a Perth-based NDIS Supported Independent Living provider. Over 4.5 years, I built their entire digital marketing infrastructure from the ground up — analytics, SEO, SEM, websites, automation workflows, and AI systems.
Today I run JimmyTech, a marketing operations consultancy, and continue to build tools like SEOcluster.ai. I work with businesses that need their marketing systems connected, automated, and measurable.
Systems & Tools I've Built
Beyond client work, I build tools and platforms that solve real marketing problems.
SEOcluster.ai
An AI-powered keyword clustering and content planning platform I designed and built end-to-end. It connects to Google Search Console, clusters real search queries by intent using OpenAI embeddings and HDBSCAN clustering, and generates publish-ready content briefs. Built with Python, FastAPI, and React. Supports 700,000+ global locations. Deployed on Google Cloud Run.
SEOcluster.aiSDA Signals
An independent NDIS market intelligence platform giving SDA investors and developers clear, data-backed signals for every region in Australia. Processes official NDIS quarterly data to classify every SA3 region by supply-demand balance across SDA design categories — Build Now, Monitor, or Avoid. 100% independent, no conflicts of interest.
sdasignals.com.auJimmyTech Consultancy
Marketing operations services for Perth businesses and clients across Australia. I build analytics infrastructure (GA4, GTM, Looker Studio), marketing automation workflows (HubSpot, n8n, Python), AI integrations, and conversion-focused websites. Every engagement is designed to make marketing measurable and systems self-sustaining.
Get in touchKey Capabilities
- Analytics infrastructure and conversion tracking
- Marketing automation and CRM workflows
- AI chatbot deployment and LLM integrations
- Website development with SEO foundations
- Data pipelines and reporting dashboards
- Custom internal tools with Python and FastAPI
Tools & Skills
| Category | Tools & Technologies |
|---|---|
| Analytics | Google Analytics 4, Google Tag Manager, Looker Studio, Google Search Console |
| Automation | n8n, HubSpot workflows, Python scripting, VBA, Zapier |
| Development | Python, FastAPI, React, WordPress, Elementor, HTML/CSS |
| AI | OpenAI APIs, Anthropic Claude, Claude Code, LLM integration, BotPress, HDBSCAN clustering, embeddings |
| Platforms | HubSpot (certified), WordPress, Google Cloud Run, Google Ads, Google Ad Grants |
| SEO | Technical SEO, local SEO, keyword research, content strategy, Core Web Vitals |
Experience
JimmyTech, SEOcluster.ai & SDA Signals
2025 - Present
Running JimmyTech, a marketing operations consultancy, and building SEOcluster.ai and SDA Signals. Working with businesses on analytics infrastructure, marketing automation, AI-enabled systems, and website development.
Perth Pet Vet — Freelance
October 2024 - July 2025
Designed and built a responsive WordPress website, enhancing UX and boosting organic traffic. Managed hosting migration preserving full SEO equity. Implemented lead automation via email and Google Maps API. Delivered monthly SEO audits through Search Console and Looker Studio.
Adelphi Living — Marketing & Systems Lead
March 2021 - August 2025 (4.5 years)
Led digital marketing, SEO/SEM, and AI automation for a Perth-based NDIS Supported Independent Living provider. Built marketing infrastructure from the ground up across multiple properties.
- Secured a $10,000/month Google Ad Grant and managed Google Ads campaigns with conversion tracking
- Achieved top-3 Google rankings for target NDIS and SIL search terms
- Built and managed two WordPress sites with 99.9% uptime and Core Web Vitals optimised
- Led delivery of a custom CRM platform with an external development team
- Deployed an AI chatbot (BotPress + OpenAI) for 24/7 user support
- Automated invoicing and operational workflows with Python and VBA
- Produced brand collateral featured in Seven West Media
UWA Data Analytics
2021
Completed the Certificate in Data Analytics at The University of Western Australia. Grounded marketing experience in data science methodology, statistical analysis, and Python programming.
Travel & Independent Learning
2014 - 2020
Extended period of travel and self-directed learning across marketing technology, web development, and digital systems. Built the broad technical foundation that supports my cross-disciplinary approach to marketing operations.
Web Marketing — France
2013
Web marketing internship following completion of a Master's in Information and Communication at the University of Toulon. First professional role in digital marketing and web analytics.
Education & Certifications
Certificate in Data Analytics
Data science methodology, statistical analysis, Python programming, and data visualisation.
Master's in Information and Communication
Digital communication, web marketing, and information systems.
HubSpot Certification
Certified in inbound marketing, CRM, and marketing automation on the HubSpot platform.
Languages
French
Native
English
Fluent
Spanish
Conversational
Based in Perth, Western Australia
I'm based in Coolbellup in Perth's southern suburbs. I work with businesses across Perth, Fremantle, Cockburn, and the greater metropolitan area, as well as clients Australia-wide. Marketing operations work is inherently digital, so location is rarely a constraint — but my deepest market knowledge is in the Perth and Western Australian business landscape.
Phone: 0439 772 890
LinkedIn: linkedin.com/in/jimmy-faccioli
Frequently Asked Questions
Who is Jimmy Faccioli?
Jimmy Faccioli is a marketing operations specialist based in Perth, Western Australia. He has over 10 years of experience in marketing technology, analytics, and automation. He spent 4.5 years as Marketing & Systems Lead at Adelphi Living, a Perth NDIS provider, and is the creator of SEOcluster.ai, an AI-powered keyword clustering platform. He runs JimmyTech, a marketing operations consultancy serving Perth businesses and clients across Australia.
What does a marketing operations consultant do?
A marketing operations consultant builds and manages the technology systems, data flows, and automated processes that make marketing work efficiently. This includes setting up analytics infrastructure (GA4, GTM, Looker Studio), configuring marketing automation and CRM workflows, building data pipelines, creating reporting dashboards, and integrating AI tools. Unlike a marketing agency that runs campaigns, a marketing operations consultant builds the systems that make those campaigns measurable and scalable.
What is SEOcluster.ai?
SEOcluster.ai is an AI-powered keyword clustering and content planning platform built by Jimmy Faccioli. It connects to Google Search Console, clusters real search queries by intent using OpenAI embeddings and HDBSCAN clustering, and generates publish-ready content briefs. The platform supports 700,000+ global locations and is built with Python, FastAPI, and React, deployed on Google Cloud Run.
Let's Talk
If you're looking for someone to build, fix, or optimise your marketing systems — send me a message or call 0439 772 890. I'll get back to you within 24 hours.