Marketing Operations Specialist — Perth, WA
I Build the Systems That Make Marketing Work
Marketing operations is the practice of building the systems, infrastructure, and automated workflows that make marketing measurable, scalable, and efficient. I design and build these systems for Perth businesses — analytics infrastructure, automation, data pipelines, and AI-enabled tools — so you know what's working and nothing falls through the cracks.
Based in Coolbellup, Perth | 0439 772 890 | Serving Perth & Australia
10+
Years Experience
3
AI Platforms Built
Top 3
Google Rankings
Perth
Based
Key Takeaways
- 10+ years in marketing technology, analytics, and automation
- 4.5 years as Marketing & Systems Lead at Adelphi Living (NDIS provider)
- Secured a $10,000/month Google Ad Grant and managed Google Ads campaigns
- Built SEOcluster.ai — an AI-powered keyword clustering platform
- HubSpot certified | UWA Data Analytics | Master's in Information & Communication
The Problem With Most Marketing
Most businesses have marketing activities. Few have marketing systems.
That usually looks like:
- Analytics that don't tell you what's actually working
- Tools that don't talk to each other
- Leads that fall through the cracks
- Manual processes that eat up time
- Decisions made on gut feel instead of data
This isn't a marketing problem. It's a systems problem. And that's what marketing operations solves — connecting your tools, automating the repetitive work, and building the infrastructure that turns marketing activity into measurable results.
What I Build
Analytics & Data Infrastructure
GA4 and GTM implementations that actually work. Looker Studio dashboards that show what matters. Conversion tracking and attribution you can trust. Data pipelines that connect your tools into a single source of truth. At Adelphi Living, I built analytics infrastructure with Core Web Vitals optimised sites and top-3 Google rankings for target NDIS search terms.
Marketing Automation & Workflows
Lead capture and follow-up systems. CRM platform builds and integrations. Email sequences and nurturing workflows. Internal notifications and lead routing. I build processes using tools like HubSpot, n8n, Python, and VBA that run without you touching them. At Adelphi Living, I led the delivery of a custom CRM platform with an external development team and automated invoicing workflows that saved hours every week.
AI-Enabled Systems & Tools
I built SEOcluster.ai — an AI-powered keyword clustering platform that connects to Google Search Console and turns real search queries into Target Pages. It shows exactly which pages to create, optimize, or merge, detects cannibalization, and generates content briefs and client-ready SEO audits. Built with Python, FastAPI, and OpenAI embeddings. See my AI & automation services and AI SEO services.
Websites & Digital Infrastructure
Fast, conversion-focused websites built on a modern static-site architecture — sub-1-second load times, near-perfect Core Web Vitals, and no WordPress vulnerabilities. Served from a global CDN with free SSL, no databases to hack, and no plugins to maintain. SEO foundations built in from the start, with forms that connect to your CRM and automation workflows. See my tradie website packages, view a live demo, or explore NDIS provider marketing.
How I Work
Every engagement starts with understanding what you have, what's broken, and what matters most. Here's the typical process:
01
Audit & Discovery
I map your existing tools, data flows, and marketing processes. I identify what's working, what's broken, and where the biggest opportunities are.
02
Strategy & Architecture
I design the systems architecture — which tools to connect, what to automate, how data should flow, and what to measure. You get a clear roadmap with priorities.
03
Build & Implement
I build the systems: analytics setup, automation workflows, CRM configuration, dashboards, and integrations. Everything is documented so your team can maintain it.
04
Handover & Optimise
I document everything so your team can maintain it. Then I monitor performance and optimise based on real data — not assumptions.
Recent Work
Adelphi Living — Marketing & Systems Lead
Full-time, March 2021 – August 2025 (4.5 years)
Led digital marketing, SEO/SEM, and AI automation for this Perth-based NDIS Supported Independent Living provider. Built marketing infrastructure from the ground up across multiple properties.
- Secured a $10,000/month Google Ad Grant and managed Google Ads campaigns with conversion tracking
- Achieved top-3 Google rankings for target NDIS and SIL search terms
- Built and managed two WordPress sites with 99.9% uptime and Core Web Vitals optimised
- Led delivery of a custom CRM platform with an external development team
- Deployed an AI chatbot (BotPress + OpenAI) for 24/7 user support
- Automated invoicing and operational workflows with Python and VBA
- Produced brand collateral featured in Seven West Media
SEOcluster.ai
AI-powered keyword clustering and content planning platform I designed and built end-to-end. Connects to Google Search Console, clusters real search queries by intent, and generates publish-ready content briefs. Built with Python, FastAPI, React, OpenAI embeddings, and HDBSCAN clustering. Deployed on Google Cloud Run.
SEOcluster.aiSDA Signals — NDIS Market Intelligence
Independent data platform I designed and built for the NDIS Specialist Disability Accommodation market. Analyses supply and demand across every Australian SA3 region using official NDIS quarterly data. Classifies each region as Build Now, Monitor, or Avoid with design category breakdowns. 100% independent, no conflicts of interest.
sdasignals.com.auPerth Pet Vet — Website & SEO
Designed and optimised a responsive WordPress website, enhancing UX and boosting organic traffic. Managed hosting, DNS, and seamless migration preserving SEO equity. Implemented lead automation via email and Google Maps API, with monthly SEO audits through Search Console and Looker Studio.
Tradie Website Demo — SouthSide Plumbing
Live demo of a tradie website built for a fictional Perth plumber. Fast-loading, mobile-first design with services grid, quote forms, Google-ready SEO structure, and trust-building layout — all delivered in days.
View live demo · See tradie packages"Jimmy has been managing our website for about 12 months now. He is always very responsive to my questions and updating content. Each month he provides me with a detailed report on how the website is performing, with suggestions on how to improve things. I find him helpful and efficient to deal with and would recommend his service for people looking at starting a website or improving one they already have."Toni Cockburn, Owner at Perth Pet Vet (via Google Reviews)
Frequently Asked Questions
What is marketing operations?
Marketing operations (MOps) is the practice of building and managing the technology systems, data flows, and automated processes that make marketing work efficiently. This includes analytics infrastructure (GA4, GTM), marketing automation, CRM workflows, data pipelines, and reporting dashboards. For most Perth businesses spending over $50,000 annually on marketing, professional marketing operations support delivers measurable returns within the first quarter.
How is a marketing operations specialist different from a marketing agency?
A marketing agency creates campaigns — running ads, writing content, posting on social media. A marketing operations specialist builds the systems that make those campaigns measurable and efficient. The agency creates the email campaign; the marketing operations specialist builds the automation workflow, lead scoring model, and analytics tracking that measure whether that campaign actually generated revenue. Most businesses need both — and often find that fixing their operations infrastructure makes their existing marketing significantly more effective.
What tools and platforms do you work with?
JimmyTech works across major marketing technology platforms including Google Analytics 4 (GA4), Google Tag Manager (GTM), Looker Studio, HubSpot (certified), Python, n8n, WordPress, Elementor, Zapier, and various AI/LLM APIs. The specific tools depend on your business needs and existing tech stack — recommendations are based on fit, not vendor preference.
How long does it take to set up marketing analytics properly?
A comprehensive analytics infrastructure setup typically takes 4-8 weeks for a mid-size Perth business. This includes auditing existing tracking, creating a measurement strategy, implementing GA4 and GTM, setting up conversion tracking, integrating with your CRM and marketing platforms, and building dashboards with full documentation. Simpler setups for smaller businesses can be completed in 2-3 weeks.
Do you work with businesses outside of Perth?
While JimmyTech is based in Perth, Western Australia, marketing operations work is inherently digital and can be delivered remotely. We work with clients across Australia, though our deepest market knowledge is in the Perth and Western Australian business landscape.
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If you're not sure what's working, what's broken, or where to start — get a free website audit, send me a message, or call 0439 772 890. I'll get back to you within 24 hours.