NDIS Digital Strategy & Website Transformation for Adelphi Living (WA)

As the Digital Marketing & Web Strategy Specialist for Adelphi Living, I led a multi-year transformation of their online presence—delivering scalable systems, improved search rankings, and measurable lead growth for this NDIS-registered provider.

I designed and managed three WordPress websites using Elementor and Crocoblock, integrating SEO best practices, custom vacancy listings, and user-friendly interfaces tailored for participants, families, and Support Coordinators. I also developed a custom AI chatbot using Botpress and OpenAI, reducing response time and handling 24/7 enquiries on SIL, SDA, and NDIS topics.

Behind the scenes, I automated document generation with Python and Excel VBA (e.g. SIL invoices, tenancy agreements), co-designed a CRM for participant enquiry tracking, and ran Google Ads campaigns targeting NDIS keywords—ensuring daily inbound leads.

This work supported both operational efficiency and high-impact marketing for one of WA’s trusted NDIS organisations.